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David LessardsAhold USA announced Nov. 26 that David Lessard has been promoted to vice president of produce and floral, effective immediately.

In his new role, Mr. Lessard, who will be based in Carlisle, PA, where Ahold USA is headquartered, will be responsible for strategically leading, directing, designing and approving category-management business plans and portfolio plans for the produce and floral teams.

Mr. Lessard has more than 25 years of experience in managing and directing produce and floral in both the store and corporate office settings. Most recently, he served as director of produce at Ahold USA. Prior to joining Ahold USA in 2010, he held management positions with the Giant Landover division and A&P/Pathmark.