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Sun World selects FoodLink for item traceability

FoodLink, the commerce and traceability platform that connects fresh food retailers and wholesalers to a network of over 2,000 growers, packers and shippers, announced that fresh fruit producer and marketer Sun World International LLC will use the company's item-level traceability solution on seedless grapes and sweet peppers, with planned expansion to all other fruits and vegetables produced and sold in the United States.

Sun World, based in Bakersfield, CA, is one of the world's larger growers, packers, breeders and marketers of table grapes. The company ships more than 10 million cartons of produce annually and manages more than 10,000 acres of farming land with a large network of domestic and international licensed partner growers.

FoodLink, working closely with Sun World's packing partners, will identify product details and record information such as growing location and lot number across a range of packaging types and items, including all clamshells and bags. Consumers will then be able to scan a QR code any Sun World product to learn about its origin.

"We are happy to be working with FoodLink on this important project, which will give Sun World a distinct market advantage in terms of food safety and production technology," Claudio Olave, director of innovation and special projects at Sun World International, said in a press release.

FoodLink is unique among providers of produce traceability solutions. The company's recent acquisition of TrueTrac brought together that company's advanced case- and item-level tracking solutions with FoodLink's broad network of buyers and sellers. The result is a web-based network directly linking information from a field where food is grown and harvested all the way through packing, shipping and purchasing by retail category managers, ultimately bringing full visibility to consumers.

"We are seeing an increasing number of leading produce companies turn to FoodLink as a trusted partner for produce traceability and food safety," Eric Peters, chief executive officer of FoodLink, added in the press release. "These are critical business issues for today's leading growers and shippers, and we are proud to be helping Sun World achieve their goals in these important areas."