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PMA buoyed by positive response to upcoming Women’s Fresh Perspectives Conference

The Produce Marketing Association Foundation for Industry Talent’s Women’s Fresh Perspectives brand has evolved over time from a leadership breakfast at PMA’s Fresh Summit to a reception at PMA’s Foodservice Conference to a special three-day conference to be held next month in Scottsdale, AZ.

“The next natural evolvement was to hold a one-of-a-kind conference built by strong women leaders in the produce industry,” said Margi Prueitt, executive director of the PMA Foundation for Industry Talent. “The goal of the conference is to put more women in the position to contribute in leadership roles.”

The inaugural Women’s Fresh Perspectives Conference will be held April 21-23 at the FireSky Resort & Spa in Scottsdale, AZ.

On March 19, with more than a month to go before the conference, Ms. Prueitt said that the registration numbers are a telltale sign of the excitement and the need for such an organization and a conference where women in the produce industry can come together to network and learn about leadership.

“We have already exceeded the registration goal by nearly 15 percent,” she said. “Taking a closer look at the registration list, nearly 30 percent of the companies are sending more than one registrant, and six retail companies will be represented. This proves that produce companies value training their talent and building the leadership potential of women. This once again demonstrates the validity of the PMA Foundation’s mission: to provide programs and opportunities that attract, develop and retain talent for the produce industry.”

Women’s Fresh Perspectives plans to offer something to every woman in the produce industry, regardless of her level or status in the industry. Its goal will be to help to educate those who are just entering the industry, help new leaders obtain skills, elevate experienced leaders by enhancing their skills and help senior leaders to hone their skills.

The conference is packed full of workshops that feature speakers who are highly regarded and talented women professionals, as well as networking and social activities.

“The conference is built on a competency assessment,” said Ms. Prueitt. “It will allow participants to tailor their conference experience in order to contribute to their personal development plans.”

For more information about the conference, see the special Women’s Fresh Perspectives Conference supplement inside this issue.