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Domex Superfresh Growers launches 'Share Your Perfect Pear' sweepstakes

Domex Superfresh Growers, a global leader in the growing and shipping of fresh apples, pears, cherries and apricots, has launched a new social media and in-store promotion called "Share Your Perfect Pear" sweepstakes.DSG-EatPears

Domex Superfresh Growers will offer retailers a suite of in-store and online partnership opportunities, including ready-to-post social content, turn-key point-of-sale materials and co-branded #EatPears Twitter parties.

"Domex Superfresh Growers is focused on creating more meaningful consumer connections and building a more powerful social partnership with our retail partners both in-store and online with delicious fruit and great content," Howard Nager, vice president of marketing Domex Superfresh Growers, said in a press release. "Consumer-focused marketing programs like our "Share Your Perfect Pear" sweepstakes paired with proven category business intelligence is one of the many tools we offer to our retail partners to help them prepare for the changing demands of the modern marketplace."

The "Share Your Perfect Pear" sweepstakes will utilize the Superfresh Growers hashtag #EatPears and the company's Twitter, Facebook, Instagram and Pinterest social properties to connect consumers to pear recipes, new usage ideas and messages about health, wellness and a diet rich in fruits and vegetables. The photo-sharing sweepstakes will start Nov. 1 and end Dec. 31.

The promotion theme and artwork reinforce contemporary pear-consumption trends and supports peak pear availability during the holiday months.

"While we know consumers love to eat our pears fresh out-of-hand, they also consume pears with cheese, wine, chocolate and as part of charcuterie plates," Nager said. "We designed our promotion artwork to reinforce these "pairing" trends and recommend that our retail partners cross promote pears with these items as part of their holiday displays."

To enter, consumers are asked to upload an original photo to Twitter, Facebook, Instagram or Pinterest showing off their favorite pear recipe or usage idea. The image caption should include the hashtag #EatPears and the company should be tagged @Superfreshgrowers.

Through a random drawing held in January, three winners will be announced. One grand prize winner will receive $1,000, one first prize winner will receive $500 and one second prize winner shall receive $250.

Retailers who would like to find out more about the "Share Your Perfect Pear" sweepstakes and other potential partnership opportunities should contact Howard Nager, Vice President of Marketing at hnager@superfreshgrowers.com.

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