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Local PMA Fresh Summit ideal for California Avocado Commission

The California Avocado Commission is putting plans in place for the Produce Marketing Association Fresh Summit that will be held in CAC’s “backyard” at the Anaheim Convention Center Oct. 17-19. With the venue so close to California avocado groves, CAC expects many local growers to attend the show and will have a grower in its booth to answer attendee questions about the growing practices of the fruit.

CAC’s Fresh Summit Booth No. 2438 will focus on the care and craftsmanship that goes into cultivating California avocados and everything the new California avocado label represents.Michelle-Dudash-large-horizMichelle Dudash The label was introduced this year to help consumers distinguish the origin of the fruit at point of purchase. Consumer videos titled “A Look Behind the Label” and valuable avocado category data will be presented to existing and potential California avocado customers at the venue.

“CAC welcomes retailers and other Fresh Summit attendees to visit the California avocado booth to sample delicious avocado dishes, learn about the California avocado 'fresh to market advantage' and get a preview of our 2015 plans,” Jan DeLyser, CAC vice president of marketing, said in a press release.

Michelle Dudash, a registered dietitian nutritionist and author, will be in CAC’s Fresh Summit booth to share delicious, nutritious dishes featuring California avocados.

Dudash is an award-winning nutritionist and Cordon-Bleu-certified chef who is a frequent guest on television and radio shows. She is a best-selling author, whose three principles for everyday food choices, “clean, fresh, and fast,” were the foundation for her book, "Clean Eating for Busy Families." Dudash, a fan of California avocados, has served as a commission nutrition spokesperson for the past three years.

CAC also will be active on social media in advance of and during PMA Fresh Summit, leveraging event activities to connect with California avocado fans.

“CAC has participated in PMA’s Fresh Summit for more than 30 years and has experienced the benefits from strengthening connections and making new ones through networking and events,” said DeLyser. “The California Avocado Commission team is really looking forward to continuing that experience this year in our own backyard.”