Food Lion has unveiled a new, easier shopping experience for customers in 31 stores in the greater Wilmington, NC, market. The stores are the first in the Food Lion chain to receive remodels as part of the grocer's new "Easy, Fresh and Affordable...You Can Count on Food Lion Every Day" strategy, which was announced earlier this year.
"Since announcing our new strategy, we've been doing a lot across the Food Lion chain to create positive change," Beth Newlands Campbell, president of Food Lion, said in a press release. "We're proud to continue that momentum by launching the first market of enhanced stores that bring all the elements of our new strategy to life to make shopping easier for customers. Our customers told us that they want a grocery experience where it's easy to shop, easy to save and easy to figure out what is for dinner tonight. In these enhanced stores, we've worked to deliver just that. We invite our customers and the Wilmington community to come out and experience grocery shopping reimagined at Food Lion and let us know what you think about our new stores."
The remodeled stores debut new features that make shopping easier for customers. Food Lion expanded its selection in stores by adding thousands of new items so customers can get everything they need in one trip. The new assortment of products includes a dedicated gluten-free section and a wide selection of quality fresh meat and produce that carry a double-your-money-back guarantee.
Food Lion also made great deals easier to find throughout the store with new yellow signage and three easy ways to save: MVP On Sale, Extended Savings and Great Value Every Day. MVP On Sale items are the great savings and promotions that Food Lion is known for, including deals from the weekly flyer. Extended Savings are prices reduced for longer on items throughout the store - up to 13 weeks. Great Value Every Day indicates incredibly low prices always available on Food Lion private brand items and in-season produce.
For busy families on the go, Food Lion has also added Daily Dinner Deals, hot meals for families of four for around $10, offered from 4-7 p.m., as well as all-day daily meal deals, in the deli department.
Knowing that customers want to get in and out of the store quickly, Food Lion made checkout faster with improved technology, larger display screens so customers can see items and prices as they're scanned and additional associates available to bag groceries for customers. Unpacking is even easier at home with new blue bags, in addition to the traditional white bags, which help customers easily identify cold and frozen items.
Food Lion will continue to roll out storewide enhancements in markets over time. The company plans to launch an additional 45 remodeled stores in the greater Greenville, N.C., market in November.
Food Lion, which serves more than 9 million customers each week at more than 1,100 locations in 10 states, was founded as Food Town in 1957 and still calls Salisbury, NC, its hometown.
A complete list of the remodeled stores, as well as other information, is available at www.foodlion.com/newsroom.