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Sun World-Farm Star Living partnership

Sun World, a grower, marketer and breeder of fresh fruit, announced its partnership with Farm Star Living, a national lifestyle brand that celebrates American farming, farm-fresh foods and the farm-to-table food movement.

“We are thrilled to have Sun World onboard as Farm Star Living’s exclusive grape sponsor," Farm Star Living Founder Mary Blackmon said in a press release. "You truly can taste the difference in their grape varieties and we’re excited to help educate consumers about that difference."

To celebrate the partnership, Farm Star Living and Sun World are running the Make it a Sun World Summer! sweepstakes, where five winners will enjoy a three-month supply of Sun World grapes; one grand prize winner will be awarded a Villy’s Custom Beach Cruiser. The sweepstakes can be entered daily now through Aug. 31 at http://www.farmstarliving.com/sweepstakes and will be promoted through both company’s websites and social media channels.

“The sweepstakes and our partnership with Farm Star Living are part of our broader efforts to engage with consumers digitally in order to promote grapes as a sweet, yet healthy snack option, to educate consumers on other exciting and delicious ways they can incorporate grapes into their meals, and ultimately elevate awareness and affinity for Sun World and our grape varietal brands,” Gordon Robertson, senior vice president of sales and marketing, said in the press release. “Farm Star Living’s focus on fresh healthy foods from the farm makes it a natural fit for our brand, and with its rapid audience growth since launching, we believe the site and Mary Blackmon are fast becoming influential amongst consumers.”