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F&S Produce launches Sam's Fresh Salsa to test markets

F&S Produce Co. Inc., a leading manufacturer and marketer of fresh-cut produce and other refrigerated value-added products in the Northeast, announced it will be introducing Sam’s Fresh Salsa to all its customers after a successful test market in Philadelphia and New York.


“We are very excited to introduce our all natural Sam’s Fresh Salsa to all the retail and foodservice customers in the Northeast and mid-Atlantic states,” Sam Pipitone, president and chief executive officer at F&S, said in a press release. “We developed this product to duplicate the all natural salsa we made at F&S Produce for company parties and special events. Sam’s Fresh Salsa was introduced to the test market areas in 2013 and has become an extremely successful brand in those markets with tremendous consumer loyalty. Sam’s Fresh Salsa is an all natural product which makes it a perfect extension of the freshness and safety commitment we have at F&S Produce Company.”

“The packaging is superior in that the tamper-evident film seal and cover are leakproof and can reseal tightly to help preserve leftover salsa,” Doug Nicoll, director of technical services at F&S, added in the press release. “The customer can clearly view the fresh, colorful salsa on store shelves. As a certified SQF 2000 company with comprehensive food-safety and quality systems, the customer can feel assured of fresh, wholesome, tasty salsa.”

F&S worked closely with its retail test market partners to make sure it had the proper taste profile, price point and promotional strategy for Sam’s Fresh Salsa.

“Sam’s Fresh Salsa will launch in our new full color preprinted film sealed containers and will be available in mild, medium, hot and mango/pineapple varieties,” Sam Burleson, vice president of sales and marketing at F&S, added in the press release. “We will tailor a promotional strategy with each retailer to ensure we develop programs that create excitement and deliver the fresh, all natural message to the consumer. With the introduction of Sam’s Fresh Salsa the consumer now has a clear choice to purchase a fresh, all-natural alternative to the existing processed salsa brands.”