view current print edition




Taylor Fresh and Green Giant Fresh launch national promotion

Taylor Farms Retail and Green Giant are shining a spotlight on value-added fresh-cut vegetables this summer. The national promotion features 55-cent instant redeemable coupons for select Green Giant Fresh cut vegetables and QR codes to enter into an exciting summer sweepstakes.

Customers will find displays in seven grocery chains nationwide featuring a QR code for customers to access the sweepstakes via mobile device. Social media posts will encourage vegetable lovers to enter the sweepstakes online from their desktop computer. An e-mail blast directed at Box Top Moms is also inspiring families to support their local schools by purchasing products featuring Box Tops for Education coupons and entering the sweepstakes.

The Green Giant Fresh National Sweepstakes grand prize winner will receive a $250 gift card to their local grocery store. One first prize winner will receive a Weber Grill Q1000. The sweepstakes kicked off July 17 and runs through Aug. 16. Winners will be contacted by Aug. 25.

"Green Giant Fresh is dedicated to providing healthy, quality products to customers each and every day at an exceptional value," Jennifer Fancher, director of marketing for Green Giant Fresh, said in a press release. "With the launch of our coast-to-coast sweepstakes with Taylor Farms, we are giving American families a fun way to connect to our fresh products. By combining the opportunity to win prizes along with building awareness around the Box Tops for Education program, we are encouraging healthy summer eating habits as well as creating a way for moms with school-aged children to capitalize on a product with Box Tops for Education being included in the offer."

The six popular fresh cut vegetables that will feature a $0.55 Instant Redeemable Coupon are 12-ounce Broccoli Florets; 12-ounce Broccoli & Cauliflower Medley; 12-ounce Vegetable Medley; 12-ounce Stir Fry Blend; 12-ounce Broccoli Slaw; and eight-ounce Sugar Snap Peas - Box Tops for Education item.

The Instant Redeemable Coupons will be featured on products through Aug. 1.