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Conversion under way for several Twin Cities Rainbow Stores

SuperValu Inc., one of the nation’s leading grocery wholesalers, has begun supplying the first of 18 Rainbow stores that are being acquired as part of the transactions that were announced May 7 between Roundy’s and a consortium of SuperValu and independent retailers. Following the store conversions, SuperValu will supply all 18 of the acquired stores out of its Hopkins, MN, distribution center.

SuperValu along with four Twin Cities-based independent retailers — Jerry’s Enterprises, Haug Enterprises, Lund Food Holdings and Radermacher Enterprises — are expecting to complete the store conversions before the end of July. As previously announced, 10 of the 18 stores will become Cub Foods locations, two will operate as Byerly’s and the other six will remain Rainbow stores.

“I am very pleased that we are now adding these 18 stores to SuperValu's distribution network and that we are expanding our supplier relationship with a group of very strong independents and longtime customers of our independent business segment," Sam Duncan, SuperValu president and chief executive officer, said in a press release. "We expect these fine retailers will serve the Twin Cities better than ever with an expanded store base. Each of these independent retailers, along with Cub, are longtime grocers who know this market and their customers and are actively involved in their stores and communities.”