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'Snoboy' brand returning to marketplace

The famous "Snoboy" brand of fresh produce is returning to the retail marketplace after an absence of several years.

Amerifresh, owner of the "Snoboy" brand, announced the reintroduction at the recent National Grocers Association annual show.romaine

The well-known brand has been previously available only to foodservice customers like restaurants, schools, hospitals, casinos and cruise ships, according to Amerifresh President Bill Munger.

"We've heard from a number of past customers who grew up with the memories of buying 'Snoboy' and now we are reintroducing the brand into independent grocers," Munger said in a press release. "These grocers can now offer a well-recognized brand with a reputation for consistently high-quality produce."

Retail items being introduced include a three-count pack of Romaine hearts, a two-pound pack of hothouse Bell peppers, sleeve celery, bagged Romaine, red and green leaf lettuce, Iceberg lettuce, bagged potatoes, bagged onions, apples, oranges, lemons and limes.

"We have designed new labels and new packaging specifically for retail display and consumer convenience," Munger added in the press release.

Since being introduced in 1925, the "Snoboy" brand has earned a reputation for consistent quality and freshness with grocers, restaurant operators and consumers. Produce for the brand is sourced from selected growers in the most fertile growing regions around the globe to provide availability and consistency regardless of the season.

Amerifresh, a leading produce marketer based in Scottsdale, AZ, provides fresh fruit and vegetables to the retail grocery and foodservice industries. It is a wholly owned subsidiary of Services Group of America.