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PMA president touts healthy eating at FPFC meeting

CERRITOS, CA — Nearly 300 Southern California produce professionals turned out April 23 for the Fresh Produce & Floral Council's membership luncheon, held at the Sheraton Cerritos Hotel, here.

Guest speaker for the event was Catherine Burns, president of the Produce Marketing Association, who spoke on an array of subjects ranging from emerging retail trends to the produce industry's fight against childhood obesity.2-Mark-and-BobMark Carroll of Gelson's Markets, Bob Lucy of Del Rey Avocado and, of course, Big Bird.

Changing the eating habits of today's children is a top priority, Burns told the crowd, and getting them to eat more fruits and vegetables should be the goal of everyone. She said that no matter what one's political affiliation, they should "feel blessed that they have an advocate like Michelle Obama in the White House" touting her "Let's Move!" campaign while working with the Partnership For a Healthier America.

In addition, PMA and Sesame Street have unveiled a national movement called "Eat Brighter" in an attempt to get kids to eat healthier.

"There is no single lightning bolt that can change the world," Burns said, "but we have to inspire the next generation to eat brighter. If kids see characters like Elmo and Big Bird eating fruits and vegetables, hopefully they'll say, 'If they like it, it must be good,'"