Braga Fresh, based in Salinas, CA, is now offering sleeved celery and celery hearts under its sustainable produce brand, "Josie's Organics."
"We are proud to expand our offerings of fresh, sustainable produce to help retailers meet growing consumer demand for organic vegetables," Rod Braga, president and chief executive officer of Braga Fresh, said in a press release. "Branded and sleeved celery will help consumers feel confident they are getting the goodness of 'Josie's Organics.'"
While Braga has previously offered unbranded celery, the new offering allows retailers to take full advantage of the popularity of "Josie's Organics," including its award winning packaging with its signature logo and polka-dots.
In addition to celery, Braga Fresh's sustainable "Josie's Organics" line includes broccoli, sweet baby broccoli, chard, collards, kale, spinach, cilantro, parsley, beets, radishes, Romaine hearts, green leaf and red leaf lettuce. Josie's Organics products can be found in most Whole Foods locations throughout the United States, as well as in many other grocery stores and supermarkets.