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Frieda's kicks off 'Eat One Fruit a Day That Scares You' campaign

EatOneFruit FearNoFruitfudaFrieda's Specialty Produce takes another step to further its mission to change the way America eats fruits and vegetables with its new campaign, "Eat One Fruit a Day That Scares You."

Frieda's new consumer campaign aims to challenge consumers to put specialty fruits like Dragon Fruit, Kiwanos or Mangosteens in their grocery shopping carts and on plates in their favorite restaurants, and to share their stories about fearing no fruit on social media.

Consumers can join in the conversation, get tips from other consumers and share their own adventures by using #FearNoFruit on Twitter, Facebook and Instagram.

"We want to encourage people to explore the produce department for something new and exciting, and take a chance with an item on the menu you haven't tasted before," Karen Caplan, president and chief executive officer of Frieda's, said in a press release. "After all, what better way to eat more fruits and vegetables than to keep trying new things? The next new fruit you try might just end up being your new favorite."

Frieda's encourages interested retailers, wholesalers and foodservice distributors to join in the mission to change the way America eats fruits and vegetables by providing consumers with unique produce.

Contact Frieda's for key merchandising recommendations, promotional ideas, a product list, and marketing tools all designed to support the "Eat One Fruit a Day That Scares You" campaign.

Also available from Frieda's are extensive product information, high-resolution images and a recipe database to assist with marketing needs.

More information is available at