Red Sun Farms and its sister companies JemD Farms and Agicola El Rosal celebrated being named one of five finalists last week at a gala event held in Berlin, Germany.
The Tomato Inspiration Event honored the world’s best in the greenhouse tomato industry. Judging criteria was based on marketing, distribution and growing as HoritBiz honored the best in the world at the event.
“Receiving this nomination further validates the level of importance we place on growing and marketing the freshest, safest and most flavorful greenhouse vegetables in North America," Carlos Visconti, chief operating officer, said in a press release. "This recognition reinforces and represents the uniqueness of our organization and the role we play in the greenhouse industry today. Marketing is the final ingredient in our recipe for success. Our one of a kind ability to maintain full control of every aspect of the supply-chain is paramount in achieving this recognition.
“Red Sun’s pride of ownership from farm to fork sets us apart from our competition," Visconti said. "This nomination represents the world-class team we’ve assembled.”
"Red Sun’s marketing success is supported at every level — through full ownership of our farms, control of seed selection and propagation, stringent growing and harvesting practices and customer-centric sales and distribution efforts," the company stated in the press release. "When the consumer makes the conscious decision to purchase the Red Sun brand, they are making an investment in our label, our company, and our people. It’s our duty of care to ensure we deliver quality and consistency, making their eating experience the best it can be, 365 days a year. This can only be achieved with true vertical integration and commitment from a dedicated team that spans three countries."
In its inaugural year, the Tomato Inspiration award was well-received throughout the produce industry, and three of the top-five finalists were North American companies: Red Sun Farms, Windset Farms and Mastronardi.
"With over 100 applicants and only five finalists, the Red Sun Farms team is proud of this accomplishment," the release stated. "We congratulate this year’s winner, Windset Farms of Delta, BC."