Paramount Citrus has launched the largest-ever marketing campaign for the U.S. citrus industry to promote the "pure goodness" of its sweet, seedless mandarins.
"We've seen the popularity of California mandarins explode among families over the last few years," Marc Seguin, vice president of global marketing for Wonderful Halos, said in a press release. "Halos are super sweet, non-GMO and the perfect snack for parents and their little angels."
To support the launch, Wonderful Halos is slated to spend a record $100 million over the next five years as part of an integrated campaign to market the "pure goodness" and uniquely delicious taste of the sweet, seedless and easy to peel fruit.
The campaign includes national network and cable television spots with more than 2,000 airings of three different commercials starting Nov. 25. The commercials capture kids' humorous reactions when they discover their parents are attempting to take their coveted Halos, revealing that the kids are angels, unless you mess with their Halos, according to the press release.
Kids and families can also enjoy Wonderful Halos in the palm of their hands outside of snack time by downloading Halos Fun, a new mobile game app.
In the game, three rascally raccoons steal all the halos from a graduating class of mandarins. The determined mandarins are forced to win back and collect their golden halos by being fired out of a slingshot and ping-ponging through a series of more than 100 fun, colorful levels. In-game stickers are available throughout multiple stages and unlock hidden levels, powers and secrets.
To add to the Halos fun, Android users can also look for 15 special edition sticker codes on Wonderful Halos product and the Halos Facebook Page at Facebook.com/Halos to unlock exclusive levels and other valuable surprises.
Halos Facebook fans can also earn their own exclusive Halos gear not sold in stores, including hats, T-shirts, flashlights and games by entering the Pure Goodness Giveaway sweepstakes through Dec. 22. Each week, 100 winners and one grand prize winner will be selected. Fans can visit the Halos Facebook page to view the exciting winning options.
Wonderful Halos are available in three- and five-pound bags and five-pound boxes in produce aisles of grocery, mass and club stores nationwide. For more information, visit halosfun.com or Facebook/Halos.