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FPFC to auction off retailers for charity

During its Dec. 4 holiday luncheon, the Fresh Produce & Floral Council will be auctioning opportunities to meet retailers for lunch, dinner or golf. Caterina's Club, an Orange County-based organization that provides meals for homeless children, will be the beneficiary of the auction.

Confirmed participants are Miguel Garcia and Brian Balladares of Ralphs Grocery Co.; Alfonso Cano of Northgate Gonzalez Markets; Mark Carroll and Alice Grazziani of Gelson's; Raul Gallegos of Bristol Farms; Kent Kuwata of Smart & Final; Vince Maggio and Sheryl Salazar of Albertson's; Liane Mast and Roger Schroeder of Stater Bros. Markets; Bob Rapp of Vallarta Supermarkets; and Danny Trevino from Food 4 Less.

"We've done well in past years with a variety of high-end auction items, but the auctions that raised the most for our charities were those that provided these unique business opportunities for the winners,” FPFC President Carissa Mace said in a press release. “Our luncheon committee has done a great job of securing retailers for the auction and we anticipate sizable contributions for Caterina's Club."

In addition, KFI Radio in Los Angeles has donated in-studio breakfasts with morning radio personality Bill Handel and in-studio dinners with Tim Conway Jr., host of the station's weeknight talk show, which will also be auctioned.

The Holiday Luncheon & Charity Auction will be emceed by Rick Cruz of Vons/A Safeway Co., and local sports reporters Fred Roggin of NBC4 and Petros Papadakis of Fox Sports Radio will serve as the guest auctioneers.

The luncheon will also feature designer items, event tickets, signed memorabilia, high-end electronics, wine and toys in both live and silent auctions.

For more information on the event or to register to attend contact the FPFC at 714/739-0177.