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Mastronardi wins award for agri-food innovation excellence

Mastronardi Produce's home farm Mastron has been honored with the Premier’s Award for Agri-Food Innovation Excellence. This prestigious award is presented by Ontario’s Ministry of Agriculture & Food for innovators in the agri-food sector.

MPL-Yelo-2013“The Mastronardi family is dedicated to finding the next best tomato — one that not only excels in flavor but also growing patterns and yields,” Christopher Gill, director of greenhouse operation, said in a press release. “This is a great award that means a lot to our community and what we put into our daily operations.”

This award is presented to those who are positively affecting the economy by utilizing innovative business practices. Mastronardi Produce is an industry leader for its innovations in growing, packaging and distribution.

Chief Executive Officer Paul Mastronardi travels the world with the goal of bringing home a unique flavor experience. Varieties are then tested at the Mastron facility for flavor profiles, yield, healthy plant growing and overall consistency. Each year, numerous tomato varieties are tested and many have been successfully launched into market.

This process has seen extremely successful results. Award-winning "SUNSET" tomato brands that began as test varieties include Zima grape tomatoes, Y.E.L.O. cocktail tomatoes and "Campari" brand cocktail tomatoes.

“Our belief has always been that innovation breeds new products, and in this case, flavorful ones,” said Mastronardi. “This award represents that philosophy and really inspires us to continue what we’re doing.”