NEW ORLEANS — The Grant J. Hunt Co., headquartered in Oakland, CA, introduced a four-pound bag of California oranges complete with Tajín seasoning. The new item debuted at the Produce Marketing Association's Fresh Summit convention, here.
The bag will be available year round and will feature California Navel or Valencia oranges, depending upon the season
Tajin seasoning is the leading produce seasoning in Mexico and North America and is distributed in a wide variety of packaging options and flavors. The seasoning is a mixture of Tajín's own chili peppers, sea salt and dehydrated lime. It is popular on numerous produce items, plus a diverse range of other applications including seafood, meats, poultry and beverages.
Tajín is distributed nationwide in North America, Mexico as well as an additional 12 countries.
According to Grant J. Hunt Company's marketing director, Eric Patrick,
"Our California orange bag featuring fresh oranges and two Tajín seasoning packets is great value-added opportunity for retailers of all sizes," Eric Patrick, marketing director for Grant J. Hunt Co., said in a press release. "It can be used as a special in-and-out promotion, or if the stores have a strong Hispanic demographic, it could be a year-round item. Consumers and retailers are looking for something new in the produce department and the growing popularity of Tajín seasoning combined with fresh California oranges is a unique retail offering."
Tajín Seasonings are produced in Guadalajara, Mexico, and are distributed in North America by Mexilink Inc. in Houston, TX. The Grant J. Hunt Co. is Tajín's alliance partner in North America.