To promote usage through the fall and winter months, California Giant Berry Farms is partnering with Concord Foods, launching a winter baking promotion targeting consumers Nov. 1-30. The promotion is focused on keeping consumers buying blueberries as they make the switch to heartier, warmer meals.
The Winter Baking Recipe Contest encourages consumers to submit an original recipe featuring California Giant blueberries and Concord Foods muffin mix as ingredients. Entries will be accepted through www.calgiant.com/win. At the close of the promotion period, a panel overseen by the sponsors will judge submitted recipes.
Several winners will be chosen to receive gift cards and fresh product from both partnering companies. Winning recipes will be featured on all social media outlets for both companies following the promotion period, further extending the reach with consumers during the holidays.
Throughout the month of November, California Giant and Concord Foods will feature the promotional opportunity on social media and via YouTube. Additionally, QR codes on fresh blueberry packaging will lead consumers to the website where they can learn more about how to enter the contest.
"We're looking forward to engaging our growing consumer fan base with another fun promotion with a national co-partner," said Cindy Jewell, Director of Marketing for California Giant. "It's a great way to cap off a successful year and put our blueberries in the limelight at the beginning of a new South American blueberry season."
California Giant has expanded its blueberry program in South America this year with 20 percent growth in volume. The company has plans to continue annual increases in volume due to rising demand and consumption of fresh blueberries.