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Jacobs Farm/Del Cabo unveiling new brands and Fair Trade programs at PMA Fresh Summit

At the PMA Fresh Summit convention in New Orleans, Jacobs Farm/Del Cabo, a leading organic grower and shipper based in Pescadero, CA, will launch a new brand, "Kitchen Harvest" living herbs, and will also announce that it is bolstering its social mission with new Fair Trade-certified product offerings.

basilVisitors to the Jacobs Farm/Del Cabo booth (No. 4720) at the PMA Fresh Summit in New Orleans have the opportunity to view its expanding culinary herb line, featuring "Kitchen Harvest" organic living basil, which begins shipping this month and will be available year round.

"The certified organic hydroponic process creates an ideal environment for ultimate plant health and crop performance," Marina Pace, who is involved with marketing at the company, said in a press release. "The plants are harvested with roots intact and packaged in a protective sleeve that extends the optimum greenhouse environment and shelf life. The freshest possible plants are those with roots intact."

The 12-count shipper makes for easy display and requires only simple maintenance. The new product is focused on convenience, as customers harvest only what they need and the remaining plant stays intact and alive.

Another line extension is Jacobs Farm Organic Ginger, packaged in four-ounce clamshell packs. The package merchandises perfectly alongside Jacobs Farm's line of clamshell herbs in racks or on hooks.

"The ginger is produced in Peru through a strategic partnership with Fairtrasa, a company that shares our social mission," Pace added in the press release.

The "Del Cabo" brand has also added Rubies On The Vine cocktail tomatoes to its line of specialty tomatoes, vegetables and fruit. Developed by Del Cabo's plant breeding program, this latest addition will ship at the end of November.

Del Cabo also continues to add more grower groups producing Fair Trade-certified products, allowing for more offerings, stronger supplies and year-round availability.