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Sunkist to preview of 2013-14 citrus season at PMA Fresh Summit

Sunkist Growers, based in Sherman Oaks, CA, is ushering in its 2013-14 citrus season at PMA Fresh Summit, promoting its full line of offerings at the trade show in New Orleans.

image00u1"Wintertime may bring cold and snow in many parts of the country, but in California it brings fresh citrus," Joan Wickham, advertising and public relations manager for Sunkist, said in a press release. "We're pleased to be featuring our seasonal varieties at this year's PMA Fresh Summit, showing our trading partners and consumers what is in store for the 2013/14 Sunkist season."

Offering over 35 citrus varieties, Sunkist is showcasing the wide array of product options that the cooperative offers its customers. From organic offerings, seasonal packaging, point-of-sale materials, eye-catching displays and nutritional and taste profiles, Sunkist is offering all the tools that retailers need to create successful citrus programs.

Bright, juicy and sweet, Navel oranges remain a seasonal favorite and one of the most popular fruits among consumers. Seedless, easy to peel and packed with vitamin C, Sunkist Navel oranges are available from November to May and are considered among the best oranges for peeling and eating.

Sunkist offers retailers decorative holiday and Lunar New Year 10-pound cartons for Navel oranges to capitalize on seasonal consumer excitement.

In Canada, Sunkist again will be offering its popular hockey promotion for retailers this winter. Sunkist is continuing the partnership with the Okanagan Hockey School, offering a consumer contest that provides kids the chance to attend the prestigious OHS Hockey School in Penticton, BC. Sunkist will offer themed 10-pound cartons, Giro bags and four-pound net bags promoting the program.

Sunkist also offers specialty orange varieties, such as the Cara Cara Navel - branded the Power Orange by Sunkist because of its nutritional punch - which is available from December to May.

With its beautiful red flesh and intense orange taste with hints of berry, Moro (blood) oranges are another seasonal favorite, available from December to mid-April.

At PMA Fresh Summit, Sunkist will be sampling a delicious orange recipe by Chef Jill Davie, Sunkist Orange Chipotle Pulled Pork Sandwiches.

Sunkist will also be featuring modern uses for grapefruit at PMA Fresh Summit. Using the "Not Your Mother's Grapefruit" campaign, the initiative is aimed at reigniting the fruit's popularity by educating younger consumers about this delicious, nutrient-rich superfood. Vibrant packaging touting the nutrition and weight loss benefits of grapefruit will be displayed at the show and featured in the New Product Showcase.

Each afternoon, Sunkist will be inviting attendees to happy hour at their booth for a Sunkist Grapefruit Honey Ginger Fizz cocktail, allowing them to sample the delicious tart-sweet grapefruit flavor in a refreshing drink.

Partnerships with Texas and Florida grower-shippers allow Sunkist to offer grapefruit year round in bulk as well as multiple poly, net and combo bag options.

An online grapefruit brochure with more information about the health and wellness benefits of grapefruit is available on Sunkist's website.

Crisp, juicy and energizing lemons are a holiday staple that Sunkist is pleased to offer throughout the year. At PMA Fresh Summit, Sunkist will highlight its many lemon offerings including conventional, organic, Meyer and seedless.

Packaged in bright, convenient pouch and net bags, Sunkist lemons shine on the shelf and in the fridge. Sunkist's high-graphic lemon pouch bags will be on display as part of the PMA Fresh Summit New Product Showcase.

Chef Jill Davie will serve a Sunkist Bacon Egg Lemonaise Sandwich for attendees, showcasing the versatility of lemons as an ingredient. Visitors to Sunkist's booth will also be able to sample lemon-infused water, the healthy, refreshing beverage that Sunkist has branded the Ultimate Diet Drink.

Lil Snappers, the cooperative's newest product offering, will also be featured at Sunkist's PMA Fresh Summit booth.

Lil Snappers are premium, kid-sized fruits packaged in convenient, three-pound resealable standup pouch bags perfect for lunches, treats and snacks.

In collaboration with Stemilt Growers, the two companies offer over 20 citrus, apple and pear varieties of Lil Snappers, including multiple organic varieties, which are perfectly sized for little hands.