Product and packaging innovation are at the forefront again this year at the upcoming annual PMA Fresh Summit, and greenhouse grower-marketer Mastronardi Produce Ltd., based in Kingsville, ON, was recently named a finalist in PMA's Impact Award competition for its Top Seal packaging entry.
"Sunset" Top Seal is an advanced packaging system that produces far less waste than traditional clamshells. It uses a pre-printed film instead of a traditional lid to reduce labor costs and waste while creating a colorful, more attractive label.
The package also lends to product safety, as the unique sealed film is tamper-resistant so consumers can feel better about the product that's inside. Top Seal is a fresh, unique packaging idea that is ideal for consumers who are concerned about sustainability and product integrity.
Now in its seventh year, PMA Impact Award submissions are judged holistically, earning points for excellence in four areas: marketing, food safety, supply chain efficiency/functionality and sustainability. In total, 67 companies submitted items for the 2013 PMA Impact Award.
"Professionalism breeds excellence and that's something we like to recognize and reward," PMA President and Chief Executive Officer Bryan Silbermann said in a statement. "The Impact Award gives members a chance to gain recognition as packaging innovators. The award also encourages their industry peers to challenge their own thinking of packaging's role in maintaining product quality and safety, in communicating to consumers, and in demonstrating a commitment to the environment and sustainability."
Samples of the 24 finalists will be on display in the main lobby of the New Orleans Convention Center. The PMA Impact Award recipients will be announced Oct. 18 during the brunch general session.