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Steinbeck Country Produce develops animated ad campaign

Steinbeck Country Produce announced the launch of a series of animated spots that highlight its “Nature’s Reward” brand. The spots will air strictly in the digital sphere in the form of banner ads and online videos. The creative focuses on the company’s line of premium-quality “Nature’s Reward” fresh vegetable and strawberries.

“Our concept for the animated pieces features an inventive, attention-getting play off of the 'Nature’s Reward' positioning that resonates with the brand’s natural outdoor experience,” Larry Ryan, vice president of marketing and business development, said in a press release. “The ads connect each product in nature-related lifestyle settings in fast and memorable videos that help support our sales team efforts by conveying the freshness and healthy lifestyle associated with our products.”

Six 15-second animated digital ads focus on Steinbeck’s top-selling vegetables and strawberries: cauliflower, broccoli, Iceberg lettuce, celery, Romaine hearts and strawberries. The ads, created by the SenaReider agency, will contain the same theme and style in each animated short.

The entire campaign drives home the key competitive advantages of the Nature’s Reward line — a third-generation family-owned-and-operated grower-shipper-marketer that has experienced rapid growth in volume and quality over the past several years. The video miniseries and more information about Steinbeck Country Produce and “Nature’s Reward” are available at www.steinbeckproduce.com.