Ocean Spray Cranberries Inc., a grower-owned cooperative based in Lakeville-Middleboro, MA, announced the appointment of Thano Chaltas to the newly created role of global chief marketing officer.
Chaltas will be responsible for global brand development and will be part of the cooperative leadership team. He will report directly to Ken Romanzi, senior vice president and chief operating officer of Ocean Spray Brands.
"As the world's leading producer of cranberry juices, juice drinks and dried cranberries, and the best-selling brand in the bottled juice category, Ocean Spray is creating the Global CMO position to further leverage our great brands, talent and innovation in order to drive global business growth," Randy Papadellis, president and chief executive officer of Ocean Spray, said in a press release. "Thano has more than 20 years of progressive marketing experience with Kraft, WellPet and UST, and I'm confident he will bring strong marketing, strategy and management expertise to the Cooperative."
Prior to his appointment at Ocean Spray, Chaltas served as CMO at WellPet LLC, a producer and marketer of premium, natural food for pets. Chaltas was responsible for all aspects of marketing, including brand management, new product innovation, marketing research, marketing services and consumer affairs.
Chaltas also spent 13 years at Kraft Foods Group Inc. in roles with increasing brand and customer marketing responsibilities across several divisions including beverage, snacks, coffee and cereal. He worked on alliances with top media and sports properties and managed highly visible brands including Post, Kool-Aid, and Maxwell House.
"I look forward to working with the iconic grower-owned cooperative and its portfolio of great-tasting, good-for-you products," Chaltas said in the press release. "I plan to utilize my knowledge and experience to grow Ocean Spray's global brand presence, deliver innovative new products that are consistent with today's consumer lifestyles and attract new loyal customers across the country and the world."
Chaltas earned an undergraduate degree from Brown University and an MBA in marketing, finance and organizational behavior from the J.L. Kellogg Graduate School of Management at Northwestern University in Evanston, IL.