New Yorkers almost forgot what city they were in this week as they experienced a real grass tennis court, tennis pros, and real fresh strawberries and cream right in the middle of Manhattan.
California Giant Berry Farms, based in Watsonville, CA, partnered with HSBC Bank to bring the complete Wimbledon experience to locals and tourists in downtown Manhattan across from Madison Square Park facing the iconic Flat Iron Building.
www.calgiant.com/win, providing consumers more information about California Giant and the longstanding Wimbledon tradition of fresh berries and cream.More than 10,000 samples of fresh strawberries and real whipped cream were being given to fans this week from California Giant-branded carts. Each container of berries carries a QR code linked to
As tennis fans, moms with kids, and business people enjoyed their berries, they had the opportunity to watch matches on the grass court between pros Monica Seles and Jim Courier in doubles matches against young tennis players enjoying the experience. Additionally, monitors were set up so people could watch the real Wimbledon matches while enjoying other interactive activities.
"With summer officially upon us and our strawberry season peaking now, this is a great time to interact with consumers and build brand loyalty," Cindy Jewell, director of marketing for Cal Giant, said in a press release. "Additionally, we tied in with several local restaurants in the area that are featuring our berries in Wimbledon-inspired menu items in support of the event."
This is the fifth year that California Giant Berry Farms has partnered with HSBC Bank in New York City to launch Wimbledon activities in the U.S. to coincide with the beginning of match play in London.