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Roche Bros. bringing European-style store to historical site

Roche Bros., a family-owned chain of full-service supermarkets, signed a lease agreement to open a perishable-focused small-format store at the former Lord’s Department Store site in Medfield, MA.

The concept behind the new store is a location with a smaller footprint and more of a perishable focus, highlighting quality and service. This small store will be more European in style, with fresh offerings that change throughout the day, catering to shoppers who like the convenience and quality of purchasing fresh foods and grocery staples more frequently than a traditional weekly supermarket shopping trip.

According to Roche Bros. President Gary Pfeil, the company has been actively seeking real estate locations for smaller neighborhood markets.

“As a locally owned and operated Massachusetts retailer, we are delighted to be adding such an iconic neighborhood location to our portfolio,” said Pfeil. “We look forward to serving the Medfield community.”

Roche Bros. is currently going through the permitting process and expects to open a store at the new location in February 2014.