The National Mango Board has published the Mango FreshFacts Shopper Insights report, which shows that shoppers who buy mangos spend 40 percent more per grocery basket than other produce buyers.
The report, prepared by Nielsen-Perishables Group, details shopper behavior based on loyalty card purchasing data from more than 30 million U.S. households. The study highlights opportunities to expand mango penetration beyond niche consumers and to increase frequency amongst the top buying groups.
Some key findings of the study include:
The complete Fresh Facts Shopper Insights Report is available at www.mango.org/retail/category-development-and-consumer-research.
Also available is the NMB's 2012 Performance Benchmark Study, which reveals that mangos make up 43 percent of tropical fruit sales and that the average retail price for mangos increased 8.5 percent in 2012 to $1.02 each.
The 2012 Performance Benchmark Study report, based on scanner data accounting for 98 percent of grocery sales, provides a detailed look at mango movement by quarter and sub-region for 2012 compared to 2011. This report also includes data on organic and fresh-cut mango sales.
The data and analysis are also provided by Nielsen-Perishables Group, and highlights include:
The NMB has also published the 2012 Mango Development Index report, which boils down mango sales by region or market to a single number for a simplified comparison of mango markets in the United States based on per capita mango sales. The report also includes index results for 49 markets in the United States. The top five indexing markets are Houston, Orlando, San Francisco, Dallas and Miami. The bottom five indexing markets are St. Louis, Memphis, Cincinnati, Birmingham and Greenville.