Farm Boy, a growing fresh food retailer, will bring its popular fresh-market shopping experience to more Ontario communities and urban centres in the Greater Toronto, Niagara and Ottawa areas. The announcement comes following the Dec. 5 opening of Farm Boy Walkers Line in Burlington, the first store in the expansion plan.
“We’ve delivered a world-class fresh-market shopping experience for 38 years,” said Jeff York, co-chief executive officer of Farm Boy. “Our in-store experience and fresh food offering continues to evolve with our customers and get stronger with each store we open. We’re delighted to see how well our offer continues to resonate with our customers. Farm Boy is entering an exciting phase of our growth plans as we expand our presence in the GTA and Ottawa, while also entering new markets like the Niagara region.”
The Farm Boy store count will grow in a mix of urban and suburban communities with diverse store sizes and formats to fit the needs of local communities. Including Burlington, these 10 stores will bring the total Farm Boy Ontario store count to 37.
The new stores will range in size from 12,000 to 38,000 square feet. All will feature the core Farm Boy fresh food experience, including an extensive selection of farm-fresh foods, chef-inspired take-out meals and popular private label specialty products. As well, the stores will continue to offer a broad selection of locally made, organic and plant-based foods.
Voted Best Customer Experience in Ontario for the second year in a row, according to the Leger “2018 Wow Customer Experience Index,” the Farm Boy fresh food experience continues to win over customers in existing and new communities. “We’ve come a long way from our first small produce store in Cornwall," said Jean-Louis Bellemare, Farm Boy co-founder and co-CEO. “Since day one, we believed that if we made our customers happy, they would come back. This concept has worked for us so far and we will continue to focus on providing an outstanding customer experience as we grow. The customer will forever be at the heart of everything we do.”