Farm Boy fresh-market growth accelerates with 10 new locations

December 13, 2019

Farm Boy, a growing fresh food retailer, will bring its popular fresh-market shopping experience to more Ontario communities and urban centres in the Greater Toronto, Niagara and Ottawa areas. The announcement comes following the Dec. 5 opening of Farm Boy Walkers Line in Burlington, the first store in the expansion plan.farmboy

“We’ve delivered a world-class fresh-market shopping experience for 38 years,” said Jeff York, co-chief executive officer of Farm Boy. “Our in-store experience and fresh food offering continues to evolve with our customers and get stronger with each store we open. We’re delighted to see how well our offer continues to resonate with our customers. Farm Boy is entering an exciting phase of our growth plans as we expand our presence in the GTA and Ottawa, while also entering new markets like the Niagara region.”

The Farm Boy store count will grow in a mix of urban and suburban communities with diverse store sizes and formats to fit the needs of local communities. Including Burlington, these 10 stores will bring the total Farm Boy Ontario store count to 37.

The new stores will range in size from 12,000 to 38,000 square feet. All will feature the core Farm Boy fresh food experience, including an extensive selection of farm-fresh foods, chef-inspired take-out meals and popular private label specialty products. As well, the stores will continue to offer a broad selection of locally made, organic and plant-based foods.

Voted Best Customer Experience in Ontario for the second year in a row, according to the Leger “2018 Wow Customer Experience Index,” the Farm Boy fresh food experience continues to win over customers in existing and new communities. “We’ve come a long way from our first small produce store in Cornwall," said Jean-Louis Bellemare, Farm Boy co-founder and co-CEO. “Since day one, we believed that if we made our customers happy, they would come back. This concept has worked for us so far and we will continue to focus on providing an outstanding customer experience as we grow. The customer will forever be at the heart of everything we do.”

Oppy expands lineup with Fair Trade Certified Ocean Spray blueberries
Offering Fair Trade Certified produce since 2004, Oppy has generated $4.4 million in premiums in the last half dozen years, and plans to make even greater impact by adding Peruvian blueberries packed under the iconic Ocean Spray brand to its program The premier grower, marketer and distributor of fresh produce from around the Read More ...
Online grocer Farmstead launches 'Grocery OS'
Hot on the heels of Amazon’s “delivery-only” store launch in Brooklyn, online grocer Farmstead announced today that in addition to expanding its own “Farmstead” brand nationally, it's now making its in-house grocery delivery software Grocery OS available to other national and regional grocers, to help those grocers combat Read More ...
PFK announces expansion plans with Healthy Family Project
In an effort to expand its mission to create a healthier generation, Produce for Kids®’ consumer-facing brand is changing to Healthy Family Project. The organization is dedicated to continuing to deliver the resources its audience seeks and extend its effectiveness for current and new partners as it moves into the healthy Read More ...
G&R Farms rolls out new brand identity with redesigned logo
G&R Farms has updated its brand image and logo as part of a new strategic direction to elevate the company’s identity as a leading supplier of sweet onions.    “As we celebrated our 75th anniversary, we felt it was time for a change so we went through a rigorous strategic planning process.  As a result, we’re excited to Read More ...
Southeast Produce Council announces 2020-21 officers
The Southeast Produce Council has announced its officers for 2020-21. They are Harold Paivarinta of Red Sun Farms as chairman of the board of directors, Raina Nelson of Renaissance Food Group as vice chairman, Tim Graas of Associated Wholesale Grocers as secretary and Mike Roberts of Harp's Food Stores as treasurer. Two new members Read More ...
Presidential election the focus of United Fresh session
The U.S. presidential election is growing tighter, according to national pundit Frank Luntz. Luntz, participating in the United Fresh Produce Washington Congress virtual meeting on Sept. 23, spoke by Zoom to 200 produce industry participants. This general session was kicked off Ray Starling, former chief of staff to Read More ...