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California avocados helping consumers celebrate the holidays

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CHICAGO — What makes almost any party complete? Some chips and guac of course! The California Avocado Commission is helping consumers celebrate the upcoming Fourth of July holiday and summer season by ramping up its promotions and social media presence.

Find out what CAC has in store for you as The Produce News sits down with the commission's retail marketing director, Connie Stukenberg.

Farmworker pandemic safety campaign launched
The California Farmworker Foundation has launched a new campaign, La Seguridad Empieza con Usted, which translates to Safety Starts with You, to help the farmworker community stay safe through the pandemic by providing encouragement for best practices and information on additional resources. The campaign will reach farmworkers Read More ...
Farm Boy banner expansion moves forward
Empire Co. Ltd. announced the next three locations of its expanding Farm Boy banner in Ontario. With this announcement, the company now has 43 confirmed locations in Ontario. In 2018, the company acquired the Farm Boy business when it had 26 stores and announced plans to double its store count over five years through new site Read More ...
Retailers to benefit from Desbry's two-count bags and bins
Leading in innovations that address changing consumer shopping preferences caused by COVID-19, WP Produce, a family-owned, grower-packer-shipper of Desbry tropical fruits and roots, has begun shipping tropical avocados in protective, two-count bags. The Desbry tropical avocado pouches are part of a comprehensive, Read More ...
Sun Belle announces new green initiative at distribution center
Sun Belle Inc. has launched a new green initiative at its 64,000-square-foot Jessup, MD, warehouse and distribution facility with the installation of a 450 kilowatt rooftop solar array system. The array is projected to generate 592 megawatt hours annually, offsetting more than 35 percent of the facility’s energy needs. Read More ...
Sun Valley convention the latest to cancel amid COVID-19 concerns
The executive committee of the Idaho Grower Shipper Association announced Aug. 3 that its annual convention held in Sun Valley, ID, has been cancelled due to concerns about the coronavirus pandemic. In a letter to its membership, the committee said that it was only the second time in IGSA’s 92-year history that the Read More ...

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