CURRENT ISSUE

view current print edition

 

 

Sunkist Minneolas now in season

sunkist The Minneola tangelos, which is the largest piece of fruit in the mandarin family, is currently entering its prime marketing season.

Typically available from mid-December through April, the Minneola has a beautiful, bright deep orange color and can usually be identified by the knob-like formation at its stem. It is an exceptionally juicy piece of fruit with a bold, tangy flavor.

“Bold flavors are on trend right now among consumers, and the unique tangy flavor of tangelos is ripe for discovery this citrus season,” said Joan Wickham, manager of advertising and public relations for Sunkist Growers, Valencia, CA. “A cross between a grapefruit and tangerine, Minneolas offer a distinct tart-sweet flavor and have extremely high juice content – making them fantastic for juicing and cocktails.”

She added that easy-to-peel, Minneolas are also a fantastic healthy snack during the winter months. The Minneola tangelo is a variety that has been around for some time, but Wickham said many consumers are just now discovering this unique piece of fruit and how it differs from other small, easy-peel fruit. The easy-peel category is quickly becoming one of the most popular citrus destinations in the supermarket as the consumer demand for convenience increases.

More information is available on the Sunkist website and on the website devoted to its Lil Snappers brand.