view current print edition



The Wonderful Co. gives inside scoop on new campaign

wonderfulvid The Wonderful Company announced today the launch of a new $30 million promotional campaign called “Good Choice, Kid.” that features its popular Halos brand Mandarins and encourages kids to make healthy eating choices. David Krause and Adam Cooper of the Wonderful Company give The Produce News the inside scoop about the start of the Halos season and a new seven-pound box that will get more fruit into consumers’ hands.