On Sept. 15 a flash mob of bananas appeared in the middle of Pioneer Court in downtown Chicago. As onlookers curiously watched, over 35 bananas performed a choreographed dance and handed out bananas and discount coupons to the surrounding spectators during the busy lunch hour. The Flash Mob was organized to promote the fifth annual Del Monte Go Bananas! Halloween Costume Giveaway.
Every year, Del Monte Fresh Produce N.A. Inc. hosts the Go Bananas! Halloween promotion to encourage healthy eating during the Halloween holiday and promote Del Monte premium bananas as alternatives to traditional Halloween treats. The Go Bananas! promotion gives consumers the chance to win a Del Monte branded banana costume to wear for their Halloween festivities. The contest randomly awards a banana costume to 1,000 Del Monte banana fans who enter online at www.freshhalloween.com. Fans who want to increase their chances of winning can obtain five additional entries by submitting a photo of themselves as a banana using the template provided on the website.
“We are thrilled to bring the Go Bananas Halloween promotion back for its fifth year,” Dennis Christou, vice president of marketing N.A., said in a press release. “Consumers of all ages love dressing up as bananas and it is a great way of promoting healthy Halloween treats. This year, we wanted to create even more excitement around our annual Halloween giveaway and loved the idea of a flash mob of bananas. After all, who wouldn’t stop to watch a bunch of bananas dancing in the middle of town?”
The four-week promotion ends on Sept. 30 in order to guarantee costume delivery in time for Halloween.