Loading…

Fast and furious N.C. potato deal fills summer gap

blair

ELIZABETH CITY, NC — North Carolina's potato season is short but sweet: six weeks starting in mid-June and all done by the end of July. It fills a critical summer window that comes on as storage supplies dwindle and the Florida fresh crop wraps up.

About two-thirds of the North Carolina crop goes to the snack food industry while the remaining reds, yellows and whites make their way to produce departments as fresh table potatoes. None of the crop ever sees so much as a single minute in storage.

That's why events like the ongoing variety trials conducted here by the North Carolina State Extension Service — and the accompanying annual field day and business conference conducted by the North Carolina Potato Association — are so important.

The Produce News was along for the ride this year and talked to buyers and growers about what makes a great North Carolina potato — and the people who keep the deal going and growing in importance.

Magic Sun expands year-round offerings, organic varieties meet market demands
The fresh produce market, like all grocery categories, is experiencing new challenges relating to the COVID-19 virus. Significant changes with restaurant and foodservice sectors required a balancing act for growers and shippers to find viable options for seasonal volume. The “work from home model” has also created a new market Read More ...
Kroger's expanded digital marketplace to include organics
The Kroger Co. announced Kroger Ship will expand to offer an extended ship-to-home assortment through a marketplace offering of third-party sellers powered by Mirakl, the leading software platform enabling B2C and B2B digital marketplaces. "Our customers are increasingly turning to our e-commerce solutions provided at Read More ...
Celery fans going mutts over Dandy's new promotion
Dandy Celery launched a new Dog Days of Summer promotion to offer both dogs and their humans the chance to win the ultimate summer prize pack. Now through Aug. 31, participants can enter here to win over $1,000 worth of prizes that both dogs and consumers can enjoy. Bonus entries can also be placed on Instagram. Bark-worthy Read More ...
Michigan apple growers ready for harvest
Michigan’s much-anticipated apple crop is right on schedule, and growers are ready to harvest the delicious fruit for consumer to enjoy. “Throughout the COVID-19 crisis, so many events and traditions have been cancelled. But nature doesn’t get cancelled,” said Diane Smith, executive director of the Michigan Apple Read More ...
Tops pilots produce-saving Flashfood program
Beginning this month, Tops Friendly Markets will begin piloting an innovative and interactive in-store food waste program at six of its locations allowing customers to purchase food nearing its sell-by date. Items like produce, meat, deli, bakery, and dairy, may be listed at up to 50 percent off on the Flashfood app and Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse