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Half Your Plate launches new video series

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Half Your Plate has launched a new series of instructional cooking videos geared at educating consumers on how to select, store and prepare popular vegetables. Each video features a unique recipe created by Chef Michael Smith and shows the basics of preparing produce. The video series features tomatoes, potatoes, celery, cucumbers, creamer potatoes, butternut squash, brussels sprouts and mushrooms. Five videos have been launched this week, with the remaining five to launch in the fall of 2016.

“I’m passionate about teaching simple cooking methods that can dramatically amp up your food lifestyle. Our Half Your Plate videos prove that healthy cooking is not hard cooking,” said Chef Smith. “Eating lots of fruits and vegetables everyday remains one of the single most powerful lifestyle choices you can make."

The Half Your Plate program is managed by the Canadian Produce Marketing Association in partnership with the Canadian Cancer Society, Heart & Stroke Foundation of Canada, and Canadian Public Health Association. A simple message, Half Your Plate encourages Canadians to make healthier meal choices without measuring, one meal at a time. The interactive Half Your Plate website is a one-stop-shop for recipes, print resources and videos all about fruits and vegetables.

“One of the major barriers to healthy eating is a lack of proper food skills,” said Rick Alcocer, chair of the CPMA marketing committee and senior vice president of fresh sales for Duda Farm Fresh Foods. “An essential step to developing food skills, quick educational videos are the perfect way to give Canadians the confidence to try new meals in the kitchen and live a healthier life.”

The following videos are available today at www.halfyourplate.ca:

CPMA said its sponsors — BCfresh, Duda Farm Fresh Foods, Highline Mushrooms, the Little Potato Co., Ontario Greenhouse Vegetable Growers, RedSun Farms, the United Potato Growers of Canada and Canadian Horticultural Council — made these videos possible.