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Honeybear rolls out new apple with 'Pazazz'


Honeybear Brands of Elgin, MN has always been an innovator in the apple game. Its first big breakout came with the Honeycrisp, originally developed at the University of Minnesota. Now the company is right in the middle of rolling out a brand new, zingy apple — the Pazazz — which certainly lives up to its name as our Maggie Giuffrida found out.