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Caloroso, Hoxie and Giumarra's new avocado packaging


Today’s consumers demand health and flavor, and Nature’s Partner and Giumarra are promoting nutritious, versatile avocados in an effort to grow avocado sales. Their avocado bag and supporting marketing materials highlight the Hass Avocado Board’s “Love One Today” initiative. Since they contain naturally good fats and are cholesterol free, the benefits of avocados perfectly position them as consumers’ new favorite superfood.