It doesn’t matter if the crop is large or small. It doesn’t matter if the weather is good or bad. Every year in the Northwest, at some point the cherry season peaks. When the peak comes, it presents retail buyers with the best cherry sales and promotion opportunities of the entire season.
“This is the week,” Steve Castleman, senior vice president of sales at CMI, said in a press release. “We are hitting our seasonal high point for cherry availability and promotional pricing right now.
“After this week, we expect statewide volume to really start to drop off,” said Castleman. “Our CMI warehouses received a huge volume of cherries that were harvested over the holiday weekend. It’s the big receiving rush that we expect to see every year. Using harvest history as our guide, we see this week as one of the final opportunities for retailers to buy cherries at the peak of the season.”
Castleman added that there will certainly be cherries in the market for several weeks but the seasonal peak this week is much earlier than normal. “We knew the crop was early," he said. "But from what we’re hearing from our own horticulturists and other orchardists around the state, after this week the cherry supply will begin to decline. Retailers that jump on cherries right now will see the best quality and pricing of the season.”