A healthy, nutritious breakfast is just a fingertip away with Stemilt Growers’ new “Fresh Blenders” line of apples. “It became quite evident to us through consumer research and engagement that people were using apples in their juicers and blenders at home as a way to get more servings of fruits and vegetables,” said Roger Pepperl, director of marketing.
“Smoothies are breakfast in many homes," Pepperl said. "Understanding that consumers want convenience, we thought Fresh Blenders would be the perfect item to provide them with a grab-and-go bag of apples that are meant for juicing/smoothies. It’s a value item that directly markets to that growing crowd and brings excitement to produce merchandising.”
Stemilt is one of Washington’s premiere tree fruit growers, headquartered in Wenatchee, WA.
Product packaging simplifies the process. “Fresh Blenders are all about convenience and making the blending/juicing process easy,” Pepperl added.
“The package tells the shopper what the product is intended for, provides them with a recipe to try, and tips on how to prep an apple for the blender,” he continued.
“It’s a perfect item for both the newbie and seasoned blender/juicer. The grab-and-go and stand-up style of the bag makes it easy to find in the refrigerator, and the five-pound size of the bag provides enough apples for a week’s worth of smoothies.”
Fresh Blenders ship in a display-ready carton, thereby providing retailers with easy, convenient merchandising. “We recommend that they are merchandised in a high-traffic area to appeal to impulse purchases,” Pepperl stated.
“They make great secondary displays to the main apple table and are an ideal fit in any ‘juicing or blending destination’ in the produce department that would include other popular juicing/blending vegetables like kale, carrots, celery and more.”