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Sunkist's Citrus Hack video series

abatefetelpearsSunkist has developed a video series called Sunkist Citrus Hacks to inspire consumers to get creative this citrus season.

"The videos are a spin-off of 'life hacks' — the popular clever life solutions that have garnered so much online traction," said Joan Wickham, Sunkist advertising and public relations manager. "Sunkist Citrus Hacks teach tips and tricks that can help make enjoying citrus easy and, of course, fun.

"We will be promoting the content to consumers through our social media channels and traditional media outreach as well as sharing the videos with our retail and foodservice customers so that they can also leverage this great content to help drive sales," she said.