California Giant Berry Farms signs on with FoodLink

cgflIn March, California Giant Berry Farms, based in Watsonville, CA, agreed to use FoodLink, a commerce and traceability platform, for item-specific tracking on all of its strawberries grown in the United States.

FoodLink created QR-coded labels for "clamshell" strawberry containers, which provide information about the specific growing location of the packaged berries, allowing trading partners and consumers to trace the berries back to their source by using a smartphone to scan the code. Cal Giant grows and ships more than 20 million trays of berries annually.

FoodLink recently released this video that further describes the partnership and the benefits that Cal Giant has received from the FoodLink traceability platform.