VIDEOS

CPMA 2015 convention and trade show kicks off with spectacular soiree
  The Canadian Produce Marketing Association’s 90th annual convention and trade show kicked off April 15 with the Chair’s Welcoming Reception at the spectacular Montreal Science Centre. The Produce News caught up with key players in the Canadian... Read more
 FPFC holds Northern California Expo
PLEASANTON, CA — The Fresh Produce & Floral Council held its annual Northern California Expo April 8 at the Alameda Fairgrounds, here. The event featured more than 150 booths with over 200 companies exhibiting. The crowd of retail and foodservice... Read more
Consumers dish on Vidalia onions and upcoming season
VIDALIA, GA — Vidalia onion season officially starts two weeks from today. It's a rite of spring that consumers everywhere look forward to, and there is no better place to talk to shoppers about Vidalias, the sweet onion category and the upcoming... Read more
Vidalia onion crop straight from the fields
VIDALIA, GA — Short supplies of sweet onions from elsewhere have the market primed for the annual Vidalia onion crop, which by all accounts is shaping up to be the best in four years. The Produce News spent some time in early April visiting... Read more
Hoxie, Seald Sweet's Desana discuss Mexican grape deal
Most people know Seald Sweet International for citrus. But the company and its global partner Univeg have made major moves in grape and tree fruit markets. Seald Sweet's Chris DeSana recently talked with Sarah Hoxie about the upcoming Mexican grape... Read more
Marzetti video series connects to consumers, gives to charities
Marzetti, a leader in refrigerated dressings and produce dips, is reaching out to consumers with a four-part video series. The company will donate up to $5,000 to four different charities in connection with the videos. “Marzetti is about... Read more
SEPC gets down to business at trade show
After two days of play, the Southeast Produce Council 2015 Southern Exposure trade show and expo got down to business Feb. 28 at the Caribe Resort in Orlando, FL. Our Mary Blackmon hit the expo floor for a whirlwind tour... Read more
SEPC goes back to the 1950s at gala
Car hops and ice cream shops, leather jackets and poodle skirts — was it really the Southeast Produce Council 2015 Southern Exposure fabulous Friday night gala at the Caribe Resort in Orlando, FL? Our Mary Blackmon found out that — despite... Read more
Legendary QB talks football and Manning family values
Archie Manning was a football legend in the Southeastern Conference long before he was the keynote speaker at the Southeast Produce Council Southern Exposure Expo 2015. He had a stellar career as an NFL quarterback, but you... Read more
Gold medal skier Picabo Street taps into 'Southern Roots' at SEPC women’s luncheon
The Southeast Produce Council’s Southern Roots program for women in produce kicked off at the organization’s fall meeting in 2014 and continued with a Feb. 26 luncheon at the SEPC Southern Exposure expo in Orlando, FL at the Caribe Resort. Olympic... Read more
Record crowd packs Reunion golf courses for SEPC Tom Page Classic
Close to 300 duffers churned up the Reunion Resort golf courses Feb. 26 for the Southeast Produce Council’s annual Tom Page Golf Classic at the Southern Exposure trades how and expo in Orlando, FL. What did we learn? There’s a reason... Read more
Southern Exposure kicks off in Orlando
  The Southeast Produce Council 2015 Southern Exposure trade show and expo kicked off Wednesday night with dinner for the executive council and guests at Orlando’s exclusive Eleven, a rooftop restaurant at the Reunion Grand Resort Club. SEPC... Read more
Celebrity ad campaign and ‘iconic’ branding of fruits and vegetables
WASHINGTON — The Produce Marketing Association has approved $1 million to launch a new, celebrity-endorsed fruit and vegetable marketing blitz, called FNV, that will be tested in Fresno, CA, and Hampton Roads, VA, this spring. Some details of... Read more
First lady stars with Big Bird and Billy Eichner in ‘eat brighter!’ video
First lady Michele Obama, Sesame Street’s Big Bird and comedian Billy Eichner of Billy on the Street star in a Funny or Die video released this morning touting the consumption of fruits and vegetables and the Produce Marketing Association’s... Read more
AFM Super Bowl ad airs during big game
Avocados from Mexico became the first fresh produce brand to broadcast an ad during the Super Bowl Sunday, Feb. 1 during the game between the Seattle Seahawks and the New England Patriots. The 60-second spot, called The Very First Draft, aired... Read more
New Products Showcase: Stemilt Fresh Blenders provide convenience to consumers
A healthy, nutritious breakfast is just a fingertip away with Stemilt Growers’ new “Fresh Blenders” line of apples. “It became quite evident to us through consumer research and engagement that people were using apples in their juicers and blenders at... Read more
Commitment to quality, innovation drives Potandon
Potandon Produce LLC, headquartered in Idaho Falls, ID, has carefully crafted a business model that can be summarized this way: Excellence beyond expectation. Senior Vice President of Sales Dick Thomas said that attention to the smallest detail gives... Read more
Sunkist's  S’alternative Citrus Hack
Sunkist has released a new Citrus Hacks video that focuses on its S’alternative program, which is aimed at educating consumers on how they can reduce sodium intake by seasoning their food with fresh lemon. "We’ve received a great response to our Sunkist... Read more
New consumer pack released by Owyhee Produce
A new mesh sleeve consumer pack designed to minimize onion skin flaking is now available from Owyhee Produce of Nyssa, OR. In describing the Sleeve Pack, which holds onions in a single column, Owyhee General Manager Shay Myers said the benefits... Read more
Sunkist's Citrus Hack video series
Sunkist has developed a video series called Sunkist Citrus Hacks to inspire consumers to get creative this citrus season. "The videos are a spin-off of 'life hacks' — the popular clever life solutions that have garnered so much online traction," said... Read more