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Renowned author the featured speaker at FPFC luncheon meeting

13-ROB---1CERRITOS, CA — More than 300 produce professionals packed the ballroom at the Sheraton Cerritos, here, June 21 for the Fresh Produce & Floral Council Southern California Membership Luncheon.

Michele Haveles and Amanda Grillo of CMC Sales & Marketing.

Featured speaker for this event was Melissa Hartwig, New York Times best-selling author and co-creator of the Original Whole30 Program, a 30-day plan that eliminates ”problematic food” such as sugar, grains, alcohol and processed food from one’s diet, and introduces healthy-sized portions of vegetables and fruits.

The idea, Hartwig said, is to “fill your plate with vegetables and add some fruit.”  

She added that the Whole30 Program changes a person’s health and habits when fruits and vegetables are incorporated into a healthy eating plan. She also said that although company websites are great, it’s social media that drives consumers purchasing habits today, and produce companies should take advantage of the opportunities social media affords.

The next event for the FPFC will take place July 18 at the Disneyland Hotel in Anaheim when the annual FPFC Southern California Fresh Produce & Floral Expo will take center stage. The featured speaker for the Expo will be NFL Hall of Fame running back Marcus Allen.