The Fresh Produce & Floral Council held one of its semi-annual Northern California membership luncheons in Pleasanton, CA, on Feb. 23 with more than 200 people in attendance. The event featured a panel of California growers representing tree fruits, nuts, avocados and flowers discussing the opportunities and challenges they face. High on the list of concerns they discussed were water, labor and regulations.
Jan DeLyser of the California Avocado Commission with panelists Gerritt Vanderkooy of The Sun Valley Group and Ed McFadden of Rancho Simpatica.
Steve Hattendorf and Lorenza Haghenbeck of Chilean Fresh Fruit Association.
Erick Coronado of Avocados From Mexico with Dan Acevedo of Green Fruit Avocado and Brian Cook of Hollandia Produce.
Tony Nunes and Ed Odron of Maddan & Associates.
Eddie Kapper of the San Francisco Wholesale Produce Market with FPFC President Carissa Mace.
Bill Brooks of Westlake Produce with Paul Villa of Great West Produce.
Tran Nguyen of IFCO with Cheyne Long of Great West.
Jeff Oberman of United Fresh with Doug Hoover of IFCO.
Doug Meyer and Susie Rea of West Pak Avocado.
Brooke Franklin of Mission Produce with David Fausett of Del Monte Fresh Produce.
Mark Klein of Ready Pac with Bruce Britt of Impact Sales.
Marv Bargagliotti and Jon Hoornaert of Food 4 Less flank Shelayne Higgs of Impact Sales.
Doug Montgomery of Grocery Outlet, Ryan Fukuda of Avocados From Mexico, Kevin Leap of Frieda’s, Ken Ewalt of Great West and Daniel Bell of Grocery Outlet.
Jennifer Pelayo of Equitable Food Initiative with Karen Brux of the Chilean Fresh Fruit Association.
Rory Richmond, Maryam Nikkhah and Garrett Nishimori with Scot Olson of Grocery Outlet.
Greg Webb of Robinson Fresh with Michael Schutt of Raley’s and Dave Howald of Pear Bureau Northwest.
FPFC Chair Connie Stukenberg of the California Avocado Commission served as master of ceremonies for the day.
Grower panelist Gerrit Vanderkooy of The Sun Valley Group, Harry Berberian of Harry Berberian Farms and Ed McFadden of Rancho Simpatica with The Produce News reporter Tim Linden of Champ Publishing serving as the moderator.
Ed McFadden of Rancho Simpatica with Marvin Quebec of Quebec Distributing at the reception following the luncheon that was sponsored by Quebec.