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Women's Fresh Perspectives Conference shatters registration goal

SCOTTSDALE, AZ — The PMA Foundation For Industry Talent has a winner on its hands. With a registration goal of 150 for its first time women's conference, it was standing room only in the strictly business sessions, DSC 0056Tonya Antle of Tanimura & Antle led the steering committee for the inaugural women's conference.as 177 produce industry women leaders converged upon Scottsdale this week for two days of meetings and workshops tailored specifically to the needs of women in the fresh produce industry.

"Women are here to cultivate their leadership potential," said Margi Prueitt, executive director of PMA's Foundation for Industry Talent. "Their companies have sent them here because they understand the research that proves businesses that engage women in a leadership role are more successful financially."

The companies that sent these women spent their money well. There was no pool time or golf at this conference. There was not an empty seat in any workshop or session for two days. The women attending this event were here for one reason, and one reason only, and that was to do business.

Asked about the large turnout for the conference, Ms. Prueitt noted, "This demonstrates the pent-up demand for leadership training for women in the produce industry."

Amid perfect weather, palm trees, fabulous food and high energy, the conference kicked off with an opening reception at FireSky Resort & Spa, featuring a connecting game of "words with women" — an opportunity for the women attending to meet one another and deliver on one of the promised outcomes of the conference: building a network.

Keep up with reactions through twitter (#WRG4B) and see more coverage in the May 6 print edition of The Produce News.

Conference sponsors were Sunkist, DMA Solutions, Monsanto, California Avocado Commission, Sysco, Tanimura & Antle, Naturipe, Driscoll's, Grimmway Farms, Frontera Produce, Rainier, Journeys, Duda, Well Pict, Naturipe and The Produce News.