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After the close of the 2014 Produce for Kids campaigns, the organization reached a milestone donation of more than $5 million raised to support local children’s charities. Through in-store campaigns, the digital Power Your Lunchbox Pledge, and with the help of retail and produce partners, Produce for Kids is making a substantial impact in local communities. During... Read more
Record numbers attend PMA’s Anaheim convention
On the day that the Produce Marketing Association’s 2014 Fresh Summit opened, Bryan Silbermann, PMA chief executive officer, promised it would be the most well-attended event in the history of the organization. His educated guess proved accurate, as the association announced that a new record of more than 22,400 people attended the three-day event, Oct.... Read more
Sun Pacific, grower of Cuties clementines, is introduced a new brand name for its nutritious kiwifruit at PMA's Fresh Summit. As one of the largest kiwi growers in the United States, the company rebranded its Ripe & Easy kiwi as Mighties Kiwi, a new name developed to promote the little fruit’s powerful nutritious profile and delicious taste. "Kiwi is a well-kept... Read more
Envy makes believers out of apple fans
With the Washington Envy harvest now under way, the sweet, red apple enters the season inviting consumers to “Bite and Believe.” The integrated Envy marketing campaign launched at PMA's Fresh Summit this past weekend. “Bite and Believe” is backed by significant consumer research efforts that ascertained what people are truly looking for in a premium apple, David... Read more
Pro Citrus Network celebrates its 10 year anniversary with a new look
Pro Citrus Network is celebrating its 10th year in business by introducing a new look. With its new logo also comes new packaging for the upcoming California Navel season, as well as a new website to better serve its customers and growers. "As we reflect on the past 10 years and all of PCN's accomplishments and growth, we are feeling energized for the next 10... Read more
SunFed announces sponsorship of Olympic hopeful Sofia Arreola
SunFed strives daily to grow, pack and deliver Perfect Produce. But that is not always easy… perfection never is. Sofia Arreola, National Track Champion and two time silver medalist at the 2013 World Championships, also strives for perfection every day. That quest for perfection is something SunFed can relate to, making its decision to sponsor her quest for... Read more
Stemilt taps into juicing and smoothie trend with the launch of Fresh Blenders
Stemilt Growers is tapping into the growing crowd of people who juice and blend their fruits and vegetables with the launch of Fresh Blenders, a product line of five-pouch bags for both sweet and tart apple varieties. The company introduced the high-graphic, blender-shaped package at the PMA Fresh Summit show in Anaheim, CA, a feature in the New Products Showcase... Read more
Growers and marketers of Kalettes, a new brussels sprouts-kale hybrid, will be present at PMA Fresh Summit 2014 to talk to customers and interested parties about the new vegetable. This summer, Tozer Seeds announced that it had entered into exclusive marketing agreements to grow and market Kalettes with six companies: 4Earth Farms, Classic Salads, Mann Packing,... Read more
Is Bill Gates buying up farms in Vidalia? Documents and growers link Microsoft founder to recent sales
VIDALIA, GA — It has been rumored and discussed on the streets here for months that the Seattle-based Bill & Melinda Gates Foundation or Cascade Investment LLC, the Gates' private trust located in Kirkland, WA, is actively seeking to purchase producing farms in the Vidalia area, renowned for its sweet onions and the center of that industry. Already, two... Read more
In conjunction with this year's PMA Fresh Summit, the growers and distributors of Ventura County are inviting fresh produce industry members into their backyards for the Ventura County Sustainability Exchange. This unique collaborative event brings together top growers from throughout the region to put Ventura County on the map and show the industry why it is... Read more
Paramount Citrus and Mulholland Citrus have entered into a partnership in which Paramount will be the exclusive sales agent for Mulholland's Mandarins and Mulholland Citrus will grow and pack its Mandarins under the "Wonderful Halos" brand. The goal of the partnership is to expand the consumption and category of Mandarins across North America by consolidating... Read more
Sutherland Produce expands management team, introduces new brand and website
Sutherland Produce Sales Inc. announced the addition of an industry veteran as vice president of the company, the appointment of a chief financial officer, and the launch of a new brand and website to support the continued growth of the 27-year-old business. Chris Ford joined the executive staff as vice president responsible for operations, marketing and for... Read more
The California Leafy Greens Marketing Agreement has completely revised its website to provide easier access to a wealth of news, information and resources concerning leafy greens food safety and this important program created in 2007. The opening page of the new website takes users quickly to the most important news item of the moment, highlights the organization’s... Read more
Colombia Pavilion to feature 24 exporters during PMA Fresh Summit
The Colombian Pavilion at the 2014 Produce Marketing Association's Fresh Summit Exposition will offer buyers the chance to link up with 24 Colombian exporters. These growers-exporters represent exports of avocado, goldenberry (uchuva), pineapple, herbs and limes, some of which are new opportunities for sourcing in the U.S. marketplace. Visitors to the Colombia... Read more
USApple encouraging consumers to branch out in apple purchases
New AppletizeMe.com personality quiz and variety videos help consumers find ideal apple varieties and perfect food pairings Are you a trendsetter? Cool, your apple is Honeycrisp. Fitness Fanatic? You should get even healthier with Fuji apples. Or are you a Type A Planner? According to a new campaign from U.S. Apple Association, the Golden Delicious apple must... Read more
The Los Angeles marketplace had very strong volume and dollar growth in fresh produce at retail over the last year, according to the latest Fresh Produce & Floral Council Market Report. In the 12-month period ending July 1, retailers in the Los Angeles area (which includes Orange County and the Inland Empire) had an 8 percent gain in retail dollars and 3... Read more
Duda Farm Fresh Foods to have innovation on display at PMA Fresh Summit
Duda Farm Fresh Foods is planning multiple activities at PMA Fresh Summit this year including launching a new line of ready-to-eat radishes. "Duda is all about innovation and doing things differently and we want to bring that fresh approach to everything we do at PMA," Nichole Towell, director of marketing for the Oviedo, FL-based company, said in a press release.... Read more
Kurt Cappelluti, sales manager at Stellar Distributing Inc. in Madera, CA, said marketplace dynamics will be changing by the end of October as kiwifruit imports from Italy continue to arrive in the United States. "The glut is two weeks away," he told The Produce News Oct. 13. Stellar Distributing was established in the 1990s by parent company Catania Worldwide,... Read more
Intergrow Greenhouses expansion ready for winter production
Intergrow Greenhouses Inc., based in Albion, NY, has nearly completed its recent expansion and addition of growing lights in the greenhouse for winter production. The expansion will increase Intergrow's total acreage to approximately 80 acres of greenhouse under glass in the Northeast region. Intergrow installed approximately 9,000 light fixtures in the greenhouse... Read more
Dan Symms of Symms Fruit dies at 52
Daniel Thomas Symms, director of sales and vice president of Symms Fruit Ranch Inc. in Caldwell, ID, died Oct. 7 following a valiant battle with cancer. He was 52. Mr. Symms was born Nov. 4, 1961, in Helena, MT, the first child of former Idaho Sen. Steven Symms and his wife Frances Stockdale Symms. He grew up on Symms Fruit Ranch, which was founded by his great... Read more