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Eden Valley Growers hires new sales exec

Eden Valley Growers Inc., one of the oldest and largest vegetable farm sales cooperatives in New York, added George Barker to its sales and procurement team. Barker brings over 40 years of experience in the produce business to Eden Valley.

Barker began his career in 1975 as a produce clerk for Tops Markets of Buffalo. When he left Tops in the early 1990s Barker had attained the position of produce buyer/category manager. Barker eventually joined C&S Wholesale Grocers of Hatfield, MA. At C&S he held multiple positions, including vice president of perishable sales. In 2007 Barker left C&S and moved to Florida. While in Florida he worked in produce sales for the William. P. Hearne Produce Co., Voyager Farms and most recently Pennrose Farms.

Barker’s primary responsibilities will be working with the sales team and growers to develop new sales opportunities and strategies that will guide the business into the next decade. One of these new strategies will be developing year-round sales programs for Eden Valley customers that will encompass produce from Florida, Georgia and Mexican growing areas.

George currently lives in Parrish, FL, with his wife, Cheryl.