Loading…

Wholesum promotes Tina Federico to business development representative

Wholesum, Fair Trade certified growers and shippers of organic produce, recently promoted Tina Federico to business development representative. 

Tina-1Tina FedericoIn her new role, Federico will execute a growth strategy focused on sales goals, new customer acquisition and introducing new products to existing customers. Her new responsibilities will also include conducting research to identify customer needs and consumer trends, new customer onboarding, and working with the sales and marketing departments to develop and execute marketing campaigns.

“Wholesum would not be where we are today without Tina,” said Ricardo Crisantes, chief commercial officer of Wholesum. “She has been such an important asset to the sales team, and through the years she has proven her ability to help customers achieve their business goals while promoting Wholesum’s organic and Fair Trade programs.”

Federico has been a very valuable member of the Wholesum family for seven years — exhibiting exceptional growth and knowledge of the company. She started her career at Wholesum in November 2013 as a sales coordinator and then was promoted to national sales representative.  Her natural ability to nurture customer relationships makes her a distinguished member of the team and will lead to success in this position. She also has a deep understanding of sales and marketing with her bachelor’s degree in business with an emphasis in marketing.  

 “I love to research and plan, and this new position allows me to apply and expand my skills in those areas,” said Federico. “I believe that research and making strategic long-term plans will help Wholesum and our customers in the long run. I look forward to this new role, and I am excited for this new chapter at Wholesum.”

 

Ayco reports jump in bagged asparagus sales
Ayco Farms is experiencing a substantial increase in bagged asparagus sales to some of its largest retail customers as consumer trends are changing in today's economy. “Bagged asparagus grabbed attention and seems to have kept traction due to consumer trends and the convenience of packaged produce,” said Avi Nir, Ayco Read More ...
Natural Grocers announces new director
Natural Grocers by Vitamin Cottage Inc. announced that David C. Rooney was unanimously elected to the company's board of directors on Aug. 5. Rooney's election filled the vacant seat on the board created by the previously announced retirement of Michael T. Campbell, which was effective Aug. 5.  Rooney will serve an initial Read More ...
New cold storage and cross-docking operation Glacier Peak opens in Washington
Randy Hartmann, co-owner of Glacier Peak, a new cold storage, packing and cross-docking operation in Wapato, WA, announced its acquisition of the 55,000-square-foot cold storage warehouse Washington Harvest. Hartmann shared that "the purchase of this cold storage and packing operation is intended to provide for greater capacity and Read More ...
Keep on organic summer fruit for September success
Summer is cruising by and Stemilt’s Artisan Organics peach and nectarine season is doing the same. Now is the time to plan and push sales starting Labor Day and through the remainder of September, according to Brianna Shales, Stemilt’s senior marketing manager. Retailers should plan ads and focus on creative displays to show off Read More ...
Kroger launches contactless payments pilot in QFC division
The Kroger Co. launched a contactless payments pilot across the QFC division, located in Seattle, WA, allowing customers to use their mobile device for a more seamless checkout experience. The pilot includes the acceptance of Apple Pay, Google Pay, Samsung Pay, Fitbit Pay, mobile banking apps and contactless chip cards, Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse