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Progressive Produce names new VP of sales

Progressive Produce has hired Dominic DeFranco as vice president of sales. He brings more than 30 years of operations and sales experience within the Southern California fresh produce industry. DeFranco was previously with Fresh Del Monte where he eventually became senior sales manager.eii

“We can be very selective about who we bring into the Progressive Family, but Dominic fit the bill," said Scott Leimkuhler, senior vice president of sales. "The type of guy he is really fell in line with our own company core values and we knew it would be a great match. Dominic is a difference maker and has already hit the ground running and made a positive impact in our business in the short time he’s been with us. I’m looking forward to what we can do together for many years to come.”

DeFranco grew up in the produce industry working for family business D. DeFranco & Sons. After graduating from California State University-Fullerton, DeFranco started work at Tam Produce. At Tam, DeFranco started in operations, eventually becoming operations manager before moving on to sales.

As the vice president of sales, DeFranco will manage the Traditional+ division, which includes Progressive’s potato yams and onion commodities. DeFranco’s encyclopedic knowledge of the industry will help grow Progressive and build its future.

“I am humbled and grateful for the opportunity to join such outstanding company like Progressive Produce and be part of the larger Total Produce Family," said DeFranco. "I love this industry and the people that I have worked with throughout my career.  I feel confident in what I can contribute to Progressive and look forward to growing professionally and personally from the great team here.”     

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Market Watch

the source pro-act

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