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NatureFresh Farms introduces new procurement manager

Paul Hulsbos has joined NatureFresh Farms' sales team as procurement manager based in Mexico.NFF Company Portrait Paul-H---Sales

With over 21 years of experience in the agriculture industry, Hulsbos will be taking on the role of procurement manager at NatureFresh Farms in Mexico. Among his new responsibilities, Hulsbos will be aligning growers to support NatureFresh Farms winter programs as well as set up yearly commitments.

Originally from the Netherlands, Hulsbos began his career in agriculture working at a family owned importer/exporter company and was responsible for sales and marketing of produce based in Holland. Since then, he has relocated to Mexico where he has been working to keep up with industry growth and be closer to the market.

Excited to begin a new journey with NatureFresh Farms, Hulsbos considers it to be a defining moment in his career. “I’m looking forward to contributing my experience to the procurement team at NatureFresh Farms while strengthening their presence in Mexico,” said Hulsbos. “My new adventure with them is a life changing decision but one I am very much excited about.”

“We are thrilled to have Paul join the team,” said General Manager John Ketler. “He brings a great amount of experience to this new position and will greatly assist in building relations and our efforts in year-round production in Mexico.”

As NatureFresh Farms focuses on company growth and developing relations, Hulsbos’ presence in Mexico will strengthen intercommunication between locations in Canada, the United States and Mexico.